“I have had the privilege of working with Kathy before, and as a strategic leader, she is a force to be reckoned with,” says Amanda Richman, CEO North America, Mindshare. “Not only does she have unparalleled expertise in media and strategy, but she brings an unwavering commitment to creativity, actionable insights and human understanding. Over the years, she has built many high-performing teams and generated business results for clients in all categories and around the world. I am excited to work with her to drive growth for our clients and the industry.”

An industry veteran, Kline brings over 30 years of experience to the role. Most recently, she served as Director of Global Strategy for Starcom Worldwide.

“Mindshare is committed to driving sustainable, sustainable growth for brands,” says Kathy KlinStrategy & Innovation Director, North America, Sharing spirit. “The seismic changes our industry has experienced over the past few years present a very real opportunity to reinvent the way marketers interact with people to meet modern consumers on their terms. I’m excited to join Mindshare to do exactly that. this, and to move the agency forward. Mission Bonne Croissance.”

Kline’s announcement follows a wave of other recent Mindshare leadership appointments, including:

  • Lesley Conway as CEO of Mindshare Canada. A seasoned leader in agency, sales and consulting, Conway brings more than 25 years of experience integrating across markets and channels, with companies like Bell and Astral.
  • Jeff Malmad as Global Head of Commerce. Malmad built and developed Mindshare’s dedicated commerce practice in the US (launched in 2015), and is now expanding his role to more deeply integrate commerce with Mindshare’s media expertise and technology solutions across all clients and markets. .
  • Kelly Garland as Managing Director, Invention+ Lead for the United States will work with Kline to drive innovation that gets results. Garland had started her career at Mindshare, then joined after holding product innovation roles at Molson Coors Beverage Company and Digitas.
  • Brian DeCicco as Chief Data Strategy & Analytics Officer for North America. DeCicco previously served as Executive Director of Client Strategy and was promoted to lead Mindshare’s global data and analytics practice, helping clients navigate the future of data and identity. with transparent and interoperable solutions.

Recent honors and industry leadership
Kline’s appointment follows numerous victories and innovations for the agency. This week, Mindshare launched Precisely Human Intelligence (PHI), a new suite of machine learning products that helps brands better understand the motivations, mindsets and emotions that drive consumer decision-making, then to buy these audiences on a large scale. And recently, Mindshare and Neo, a global performance solutions agency, announced the competition of their integration, offering clients a wider range of transformative media services.

In the past few months alone, the agency has been ranked #1 in the WARC 100 Media Agency Network for the third year in a row, and has been recognized in R3’s New-Business Review for Agencies as #2 in global new business billing for the first quarter of 2022.

About Mindshare:
Mindshare is a media services company accelerating good growth for its clients in the age of transformation. Good growth is business growth that is sustainable and sustainable while helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence which combines data science and behavioral science to better understand consumers and their motivations and we act on this intelligence by planning media with the intention of connecting brands to consumers around their shared values. We were WPP’s first purpose-built company and today our 10,000 people operate in 116 offices in 86 countries, helping to drive good growth for our customers, employees, industry and the world.

Instagram and Twitter: @mindshare_usa
Facebook: facebook.com/mindshareusa
LinkedIn: LinkedIn.com/company/mindshare


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