Katie King – AI Strategy for Sales and Marketing


Katie King - AI Strategy for Sales and Marketing
January 12, 2022

Although artificial intelligence is high on the business agenda, many struggle with knowing how to scale and strategize for its opportunities. In her new book, Katie King explores the reasons why.

Just as innovation has always thrived in times of turmoil, the impact of AI on business and society is only accelerating, breaking down cultural and technological barriers and forcing leadership teams to plan. disturbances.

“If you think about the future, read this book.”

–Francis Ingham

Managing Director, PRCA and CEO of ICCO

Marketing and sales teams prioritize learning about AI more than any other department, and in “AI Strategy for Sales and Marketing – Connecting Marketing, Sales and Customer Experience,” l AI expert Kate King explains how the wider business world can benefit from AI. benefits without feeling threatened by it.

“In 2021, we witnessed and questioned the dramatic role AI played in accelerating the development of a vaccine against COVID-19 and in generating widespread business improvements. Societal advancements, born out of pandemic adversity, are clear indicators that the golden age of AI is finally starting to surface, ”said Katie.

Francis Ingham, Managing Director of PRCA and Managing Director of ICCO added: “AI poses the most fundamental structural challenges of our time. This book by Katie King, the world’s leading AI sales and marketing thinker, presents the opportunities and pitfalls of the most comprehensive analysis I’ve ever seen. If you are thinking about the future, read this book.

A digestible guide to AI and machine learning

Katie King is uniquely positioned to guide business leaders on opportunities within AI – she has advised many global brands and business leaders including Richard Branson / Virgin, O2, Orange and Accenture.

Katie is also a member of the UK Government’s All-Party Parliamentary Group (APPG) Task Force on AI Adoption by Businesses.

Offering examples, analysis and practical lessons, “IA Strategy for Sales and Marketing” provides expert advice on the most important aspects of AI, explaining how to:

  • Boost customer focus by creating a connected strategy
  • Improve the customer experience in different sectors
  • Explore new ways to communicate with consumers
  • Using AI ethically and responsibly to build consumer confidence

“AI Strategy for Sales and Marketing – Connecting Marketing, Sales and Customer Experience” is Katie King’s second book and published by Kogan Page as a professional paperback priced at £ 29.99.

Image: A photograph of three Katie King books stacked on a dining table. Two chairs can be seen in the background

Article written by Ella Tansley | Posted on January 12, 2022

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