Google leads digital skills campaign


Google is partnering with the public and private sectors to provide 22,000 scholarships under “Samart Skills”, a program to equip workers with digital skills for which demand is expected to reach 1 million by 2030.

The digital economy has created an urgent need to close the digital skills gap and Google has taken this initiative by launching this program in other Asia-Pacific countries, including Malaysia, Pakistan, Singapore, Indonesia and India.

Mike Jittivanich, brand and reputation marketing director for Southeast Asia at Google, said Thailand’s internet economy will reach $57 billion in gross merchandise value (GMV) by 2025.

Since the start of the pandemic, Thailand has added 9 million new digital consumers, 67% of whom live in non-metropolitan areas.

According to a report by AlphaBeta, Thailand’s digital transformation could generate up to 2.5 trillion baht per year by 2030.

Around 78% of business leaders in Thailand listed digitalization as a key strategy in 2021, while the World Economic Forum’s “Future of Jobs Report 2020” showed that only 55% of workers in Thailand knew the digital skills required for future work. .

Mr Mike said the Samart Skills program is a follow-up to the Saphan Digital program which has helped over 100,000 small and medium-sized enterprises (SMEs) acquire digital skills.

“We want to ensure inclusive digital training opportunities so that all Thais can reap the benefits of this program,” he said.

Saranee Boonritthongchai, country marketing manager at Google Thailand, said that under the Samart Skills program, 22,000 scholarships will be awarded to university and professional students, as well as the general public to obtain certificates at no cost.

The scholarships will be distributed through local partners, including more than 100 educational institutions and the private sector, through companies such as AIS and True.

Courses for certificates in Data Analytics, IT Support, Project Management, UX Design, and Digital Marketing and E-Commerce are available on the Coursera online training platform.

The company also partners with universities to offer the Google Cloud Computing Foundations cloud computing program to undergraduate students, where they will earn a skills badge.

Digital Economy and Society Minister Chaiwut Thanakamanusorn said Thailand’s internet penetration rate was 88% this year, according to the Office of the National Commission for Digital Economy and Society. .

Research by Google, Temasek and Bain & Company also predicts that Thailand’s digital economy will reach 1.9 trillion baht by 2025, he said.

“We need more digital talent to support the forward-looking leap of the industry. By 2030, the total demand for digital talent in Thailand will exceed 1 million workers,” Chaiwut said.

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