Opinions expressed by Contractor the contributors are theirs.
When the pandemic hit, workers were sent home, schools closed, and shopping became a high-risk activity. Retailers have struggled to survive by implementing methods to continue selling their products, including daily necessities, to homebound consumers. Our favorite stores and businesses boosted their online presence, new platforms popped up to streamline sales, and for everything in between, there was Amazon. Everyone adapted and as a result we realized how much valuable time and effort we could save by buying online.
Even if retailers reopen, e-commerce is unlikely to slow down anytime soon, but to take advantage of the boom, business owners need to up their online game in these three areas.
Related: 2021 Ecommerce Trends Entrepreneurs Would Be Stupid To Ignore
1. Work harder to stand out
Between user-friendliness and improved user experience, nothing is likely to slow down the growth of e-commerce. In 2020, e-commerce in the United States continues to grow at breakneck speeds and is expected to exceed $1 trillion in 2022. In groceries, this distinction was even deeper. Reports have also indicated that 49% of US households shop online, another statistic that is expected to continue growing. With more variety and luxury options in the palm of your hand and delivered right to your door, online shopping will likely continue to expand across all retail categories.
Along with the rise of e-commerce, the number of merchants, sales channels and, most importantly, tools that allow SMBs (small and medium-sized enterprises) to compete with industry giants will increase. Before the pandemic, trend reports were already showing that falling costs were pushing established organizations and large enterprises to turn to e-commerce, and online marketing tools had rapidly advanced business capability during the pandemic. last decade. Today, e-commerce sellers must work even harder to stand out as one platform among others and be the one buyers choose among industry leaders. SMBs can still be competitive by focusing on high-quality products and services, but not if managing the complexities of e-commerce takes up too much of their limited resources. With more options than ever, every SaaS (software as a service) solution that SMBs can implement to simplify this process will be critical.
Related: This Is Why You Need To Adjust Your Ecommerce Channel Strategy Today
2. Prioritize sustainability and benefits
To rise to the top of e-commerce, find out what consumers demand and do it your best. Influencer marketing has become one of the fastest growing methods of customer acquisition online, as businesses have faster access to ever-changing consumer demands. In 2014, one in five consumers said they learned more about a product from an influencer’s unboxing video, and retailers have since focused on creating out-of-the-box special experiences. With 70% of customers looking to prioritize sustainability in their purchases, sellers can no longer get away with boxes full of cheap plastic or Styrofoam peanuts. Instead, to create the memorable out-of-the-box experience consumers crave, focus on easy assembly, minimal waste, and damage control.
Another expectation of customers these days is fast and free delivery. For more than 60% of online sellers, free shipping attracted significantly more customers. SMBs can incorporate shipping into their online offerings and consider promotions that offer free shipping when customers add items to a cart. Too many freebies can hurt your results, so stick to one free for three. Consider how long these investments maintain your income with less effort, and they become much more affordable.
Related: What I Wish I’d Known Before Starting My Ecommerce Business
3. Go fishing where the fish are
With e-commerce accessing so many potential customers around the world, coming out on top requires tapping into the biggest markets – in this case, social media. Reports from October 2021 estimated that more than 4.5 billion social media users worldwide spend around 15% of their waking life on these platforms. With American adults more likely to buy something through Facebook, social media marketing is at the forefront of innovation in new features, like Lego’s Facebook chatbot for choosing the perfect gift. Twitter allows users to “shop now” via tweet and “would begin to explore ways to better support commerce.” Even TikTok is expanding its resources, from shopping features that turn user profile information into mini-storefronts to apps that allow its sellers to run their store from a mobile phone.
Even without the vast resources of large enterprises, SMBs can ride the popular waves of e-commerce with an expanding catalog of SaaS services that streamline the process for them and their customers. For example, experts predict an annual growth among consumers of the “buy now, pay later” option of 22% over the next seven years, which will lead to the growth of paid shopping platforms like Klarna and Afterpay, which already connect 250,000 merchants to 90 million of them. users around the world. SaaS companies only succeed by helping SMBs succeed, which means getting and retaining more paying customers. Do your research and make the best decision for your needs, because I guarantee that a solution to improve your e-commerce business already exists and it will be worth it every time.
Today, e-commerce is full of opportunities beyond buying and selling online. It is now equipped with a myriad of tools and platforms to optimize access to your customers on a single control panel and, in doing so, improve their user experience. As we move away from lockdown and stores reopen, don’t expect to see e-commerce disappear. On the contrary, the next big thing to come for the industry will be to combine the benefits of online shopping with in-store capabilities to enhance them.